Sustainability is a powerful word, but one that is often overused. For many, it is synonymous with the environment, pristine nature, and eco-friendly materials. But for those of us at Raremood, who approach design through the principles of bioarchitecture, sustainability has a much broader meaning. It is not just an ethical choice; it is a complex, multidimensional approach that our IRCAS Research Center (https://goldmann.it/ircas/) has distilled over the years into eight key areas, all aligned with the United Nations’ 17 SDGs, and each crucial for a more conscious future. These eight pillars guide our criteria for selecting home objects from around the world.
The Eight Pillars of Sustainability at Raremood

  1. Territorial Sustainability. Our approach begins with the local territory. Valuing local resources means respecting artisanal traditions and reducing the environmental impact associated with transporting materials. The products you find on Raremood.it tell a story of belonging to their region and of authenticity.
  2. Social Sustainability. Behind every object is a community. We support organizations that promote inclusive practices, respect workers’ rights, and offer value to society. Every design choice is also a gesture of responsibility toward those who made that object possible.
  3. Environmental Sustainability. We prioritize low-impact materials and production techniques that respect ecosystems. This is not just a choice—it is an obligation to our planet.
  4. Anthropic Sustainability. We select objects that can enhance both physical and psychological well-being. Bioarchitecture teaches us that design should engage with the people who use it, respecting their health and comfort.
  5. Technological Sustainability. Technology is not an enemy of sustainability when used intelligently. At Raremood, we believe in the value of innovative technical solutions that improve efficiency and reduce waste, such as objects that incorporate automation and energy savings.
  6. Energy Sustainability. Energy is a crucial issue. We favor solutions that optimize consumption and utilize renewable energy, ensuring efficiency and minimizing environmental impact.
  7. Managerial Sustainability. Every object has a lifecycle. We promote products that are easy to manage, repair, and maintain, because sustainability also means durability and waste reduction.
  8. Economic Sustainability. Every investment should generate value. Through mindful choices, we help our customers and readers consider not just the immediate cost, but the long-term value of each purchase.

Bioarchitecture as the Foundation of Our Choices
Raremood stems from the expertise of a bioarchitecture studio that has made sustainability its cornerstone. Bioarchitecture teaches us to design spaces and objects in harmony with the environment and with those who inhabit them. We bring this knowledge into every product we select for you, ensuring beauty, functionality, and respect for the planet.
When you choose a product on Raremood.it, you are not just buying an object. You are supporting a world where aesthetics and ethics meet, and where every choice is a small revolution for the future.