Lifelong

When our founder, Adam, read the bleak statistics on climate change and how it will affect future generations, he felt compelled to act. With his own daughter, Mabel, in mind, he sought to reduce one major source of pollution – single-use plastics. With this inspiration in mind, Lifelong was born. Our aim is to help protect the planet with a range of eco-friendly products. Because personal care shouldn’t cost the Earth. Unfortunately, 13 billion plastic deodorants are thrown away every year. That’s why we designed a refillable, reusable, washable deodorant applicator. It comes with a unique, natural ‘powder to liquid’ deodorant, packaged in a plastic-free, paper-based pouch. Our solution completely eliminates the need for single-use plastic packaging. By not shipping the bulky plastic packaging or the water in the liquid deodorant, we manage to lower transport emissions by 94%.

As our name suggests, we want to build Lifelong products. Designed to last you a lifetime. Every applicator will come with a Lifelong guarantee. We don’t believe in a throwaway culture.