Lifelong

Lifelong – Sustainable Personal Care for a Plastic-Free Future
Lifelong was founded from a desire to combat climate change and reduce plastic waste, driven by the realization that single-use plastics are a major source of pollution. Inspired by the need to create a better future for his daughter, Mabel, our founder Adam launched Lifelong to offer eco-friendly personal care products that protect the planet.
Every year, 13 billion plastic deodorants end up in landfills, contributing to environmental degradation. To address this, Lifelong developed an innovative refillable, reusable, and washable deodorant applicator. Paired with our unique natural ‘powder to liquid’ deodorant, packaged in a plastic-free, paper-based pouch, this system eliminates the need for single-use plastic packaging entirely.
Our innovative design doesn’t just reduce waste — by avoiding the shipment of bulky plastic and liquid products, transport emissions are cut by 94%, significantly lowering our carbon footprint.
As our name implies, Lifelong products are crafted to last a lifetime, standing as a direct challenge to the throwaway culture. Every applicator comes with a Lifelong guarantee, reinforcing our commitment to sustainability and durability.
Lifelong is more than just personal care – it’s a movement that proves sustainability and innovation can go hand in hand. Our products redefine the way we approach daily essentials, offering effective, eco-conscious solutions that make a positive impact on the environment.

Why it is in The Green Circle

Lifelong exemplifies innovation in sustainable personal care, aligning seamlessly with the goals of The Green Circle 2025. By addressing the environmental impact of single-use plastic packaging, Lifelong directly supports responsible consumption and production (SDG 12), offering refillable, reusable deodorant applicators that reduce waste and promote longevity.
The company’s plastic-free, paper-based pouches and powder-to-liquid formulations significantly cut transport emissions by 94%, contributing to climate action (SDG 13). Lifelong’s dedication to durable, long-lasting products not only minimizes environmental impact but also fosters a shift away from throwaway culture, reinforcing sustainable communities (SDG 11).
By championing circular design principles and collaborating with conscious consumers, Lifelong advances innovation in sustainable industries and strengthens partnerships aimed at reducing plastic waste globally (SDG 17 – Partnerships for the Goals). Through its presence at The Green Circle, Lifelong highlights how everyday essentials can drive meaningful environmental change.